To the uninitiated, “divergent” might sound like a negative word. In daily life it does have certain negative connotations. A divergent route is a pain, taking us off our desired course. When a conversation is diverted, it generally means going off-topic or losing sight of the original point of discussion. And yet, despite these miscellaneous negative associations, it’s a word which can actually signify a whole lot of positivity.
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As Matthew Broderick once said in the 80s movie classic Ferris Bueller’s Day Off: “Life moves pretty fast, if you don’t stop to look around once in a while, you could miss it.” If that was true in the 80s, then it’s even more true today. Technology has created a global economy which is predicated on speed, innovation and constant advancement.
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Marketing has always been a creative industry, but with more voices than ever vying for customer attention, innovation has become the number one ingredient when it comes to standing out from the crowd.
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In our post-COVID world, it’s hard to remember a time when video calls and hand gel weren’t a part of our daily lives. Many of us rightly associate a boom in remote work with the necessities of the pandemic, but even before COVID changed life as we know it, remote work was beginning to take off in a big way.
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2022 is in full swing, but what will be the biggest challenges facing organisations this year? In our fast-changing world and ever-progressing business environment, staying ahead of the curve can feel like a full time job.
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The home office has become a fixture of working during the pandemic. More people than ever before are…
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2022 is officially here and in full swing! As such, there’s no better time to take stock and create new, positive habits. It’s hard to believe that most of us have almost lived through two years of the COVID-19 pandemic, a global event which has changed the nature of teamwork in ways we never could have foreseen.
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In our digital age, marketing has become more agile and multi-faceted than ever before. From social media to copywriting to email campaigns – and much more in between – running a single and effective campaign is more exciting (and more daunting!) than it was in decades past.
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Ideas can be hard to get off the ground. Sure, after the first few appear, things pick up and the ideas start rolling – but how do you get things going when you’re drawing a blank? If you’ve ever had a group brainstorming session which picked up just as the meeting came to an end, you’ll know what I’m talking about.
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As we approach the end of stress awareness week it seems an ideal time to talk about what we can do to prevent burnout in the future. Afterall, stress management is something we should practice every day – not just one week a year.
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When it comes to solving problems, your perspective only provides one view of a situation, limiting creativity. This…
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Creative writing can be an elusive art. Some would even argue that you can’t teach good writing, they say – it’s a talent, and you either have it or you don’t. Certainly, no one can teach a person to be the next Toni Morrison or Ernest Hemingway, but that doesn’t mean you can’t learn a whole host of techniques and methods which can effectively improve your creative writing.
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