Last updated: Jun 5, 2023

What is Mind Mapping?

Sometimes referred to as a brainstorm or spider diagram, a Mind Map is a visual thinking tool used to capture information and ideas.

Mind Maps have been proven to boost productivity, creativity and memory. A Mind Map begins with a Central Idea (the topic to be explored) and branches out into Key Themes and further development of ideas that radiate from the center out.

Mind Map illustration

Ready to discover the mind map tool used by millions? Click below to get started with Ayoa.

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A mind map, as defined by Chris Griffiths, a world leading expert and best selling author on the subject, is a powerful and transformative tool that unlocks the true potential of our brains. It is a creative and intuitive process that emulates the way our minds naturally function by connecting ideas, thoughts, and concepts in a visually engaging and organized manner.

Mind Mapping encourages us to break free from linear thinking and embrace a multi-dimensional approach to problem-solving and decision-making. It allows us to harness our brain’s full capacity, sparking imaginative ideas, fostering collaboration, and achieving unparalleled clarity and focus. Embrace the power of mind maps and unleash your mind’s unlimited potential.

A mind map example

To create a mind map, begin with a central theme or topic in the center of the page. Branch out from the center with related subtopics, using keywords, colors, and images to represent each. Continue to expand each subtopic with associated ideas, connecting branches logically. Maintain a hierarchical structure, and use curves instead of straight lines to enhance creativity. Keep the layout organized and visually appealing, allowing for easy navigation and understanding of the interconnected concepts.

For a more detailed page see our How to Mind map page.


Ayoa's AI Mind Maps


Next Generation AI Mind Mapping

What is AI-powered Mind Mapping:

AI combined with mind mapping is now enhancing how people think, learn, create, and get work done. This fusion of technology and cognitive mapping has unlocked new possibilities for individuals and teams to streamline their thought processes and improve their productivity. Ayoa was the first mind mapping app to include AI functionality.

Enhancing The Thinking Process:

AI-powered mind mapping tools, such as Ayoa, act as intelligent assistants that can help users generate ideas, explore new connections, and identify patterns within their thoughts. The AI algorithms can suggest relevant ideas or branches, making it easier for people to expand their thinking and explore new possibilities.

Improving Learning and Retention:

AI-driven mind mapping can explore the content of a mind map and provide suggestions, such as visual representations, keywords, or additional topics to explore. This help users grasp and retain information more effectively. It can also be used to explain complex topics in a simplified and visual way.

Boosting Creativity and Problem Solving:

AI powered mind maps can suggest lateral connections and associations, improving creative and critical thinking. It can help individuals overcome cognitive biases and blind spots by providing diverse perspectives and challenging assumptions. This enhanced creativity and problem-solving capability allows individuals and teams to approach challenges with fresh ideas and novel solutions.



Who needs Mind Mapping?

In short, everyone and anyone can benefit from this powerful technique. Whether you’re writing an essay or planning an event, Mind Maps can be used by a variety of people for a variety of purposes. Check out some of our suggestions below:


Writers with ayoa


Spark some inspiration or create a structure to get you started.

Ayoa marketing teams

Marketing Teams

Brainstorm, plan and execute your most innovative campaigns yet.

Plan projects with ayoa

Project Managers

Manage projects to perfection by planning from start to finish.

Educators with ayoa


Plan your next class or use as a unique and engaging teaching tool.

Educators with ayoa


Stay on top of your work with effective revision and efficient note-taking.

Everyone with ayoa


Mind Maps help everyone to plan projects, solve problems and unleash their creativity!

Ready to see how mind maps can benefit you? Enter your email below to get started!

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  • Unlimited Mind Maps
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Mind Map Gallery

As part of our Ayoa Hall of Fame, you can view some of the very best Mind Maps. The gallery features Mind Map examples created by us and our wonderful Ayoa users for a wide range of purposes including education and business. Click on the images to reveal larger versions.


Ayoa Mind Maps

Enter Ayoa

The freedom of Mind Mapping by hand, with the power of technology.

Whilst a pen and paper will always be an option, Mind Mapping with Ayoa offers something more.

Paired with Task Management features, Mind Maps in Ayoa make work and project management more productive, and more creative, than ever.

Ayoa was created by world-leading mind map business expert, Chris Griffiths.


Our Mind Mapping software offers a variety of powerful features designed to enhance your Mind Maps and boost your creative thinking.












Branch Voting

Branch Voting



Idea to task

Idea to Task


Available online and offline, Ayoa offers complete flexibility for you to work wherever suits you best. We also offer a variety of mind map templates.

To discover more about Mind Mapping in Ayoa and our full feature breakdown, click the button below:

Learn More about Ayoa


Further Reading

If you’d like to learn more about Mind Maps and how the technique can be useful to you, check out our recommended books and articles below:



More Frequently Asked Questions

To give you more info, we’ve provided some FAQs specifically for the iMindMap community – we hope you’ll join us on our new path to creativity.


If you purchased iMindMap 11, please rest assured that you are still able to use this and iMindMap 11 will be supported until January 2023.

To be innovative, you have to embrace change. Our desktop tool, iMindMap, was a great success and allowed users to capture incredible ideas. But as an innovative company, we wanted to take the leap from constricted desktop apps to the endless possibilities which come with cloud-based web software.

Using new technologies, Ayoa has been created to allow us to facilitate creative working where idea sharing can span the whole globe through real-time collaboration. With an infinite amount of people now being able to work together in the visual environment of Ayoa, it has evolved into an all-in-one app encompassing flexible project management, intuitive whiteboards, video calls and instant messaging alongside mind maps, so that it can be enjoyed by all sorts of teams and individuals everywhere.

A mind map is a visual representation of ideas and concepts, linked around a central theme. It uses branches to connect related topics, forming a hierarchical structure that helps in brainstorming, problem-solving, learning, and allows information to be managed more efficiently and creatively.

Mind mapping was promoted by British psychology author Tony Buzan in the 1970s. He developed the technique based on earlier concepts like radial diagrams and tree structures, refining and promoting it as an effective tool for learning, brainstorming, and managing information. He worked with Chris Griffiths, the inventor of Ayoa, for nearly two decades to develop mind map software that replicated the organic thinking process.

IT can be used for brainstorming, problem-solving, enhancing creativity, information management, learning and retaining knowledge, planning projects, collaborating with teams, setting goals, and improving memory, focus, and overall productivity in personal, educational, and professional settings.


Bill Gates

“Mind Mappers are taking our information democracy to the next stage.”

– Bill Gates


Dating way back to the third century, the Mind Map is a creativity technique which has survived millennia.

Our CEO, Chris Griffiths, the world’s leading expert in using Mind Mapping in business, wrote Mind Maps for Business with Tony Buzan (the inventor of the Mind Map) which was translated into over 15 languages.

Chris Griffiths - Ayoa


In 2007, Chris brought the hand-drawn Mind Map into the digital world for the first time with iMindMap. Millions of users, across 100 countries, and in 19 languages, used iMindMap to replicate true mind mapping on a computer.

OpenGenius then launched Ayoa in 2019 – a cloud-based replacement to iMindMap, designed to boost both creativity, learning, and productivity.

Chris, and the team at OpenGenius, were also the first company worldwide to introduce the use of AI in mind mapping in 2021.


Ayoa's Future


To be innovative, you have to embrace change. Here at Ayoa, we’re constantly innovating and developing our software to be the best it can be.

We truly believe that Ayoa is the future of Mind Mapping. And we’re here to make Mind Mapping fun, easy and accessible for all!


Discover the future of mind mapping. Sign up to Ayoa for free today.

  • Completely free
  • Unlimited Mind Maps
  • Upgrade anytime