Ayoa’s Why We Exist template allows you to identify and clarify the purpose, vision, mission, values and measurables of your organization.
The Why We Exist template allows you to take a step back and consider the reason for your company’s existence, beyond financial gain. The template guides you through five key areas that any organization needs to address so you can accurately identify them. These areas are your purpose, vision, mission, values and measurables.
In order for a company or organization to be successful, the answer to the question ‘why we exist’ needs to be clear to every stakeholder. Without this clarity and transparency, the brand is blurred; customers don’t know what they are buying and employee engagement suffers due to a lack of focus and collective understanding.
By discussing and agreeing on the purpose, vision, mission, values and measurables of your organization, you can provide clarity for all those working with your company, which will help to keep everyone engaged and focused on your goals – making you more likely to achieve them. Knowing these vital aspects of your brand will also be helpful for attracting the right audience as customers can choose whether they wish to engage and align with your brand.
There are lots of different ways that organizations agree on why they exist. How you go about finding the answers depends on the size of your company and also reflects the culture of the organization. A leader may create them alone and disseminate to the organization. Alternatively, an organization can engage in a detailed consultation process involving all employees and stakeholders so they can gain insights into and more detailed information around the questions.
Whichever method is more suited to your organization, you can use our Why We Exist template to guide your discussion.
To access the template, sign up to Ayoa. Once you've signed up, navigate to the homepage to create a new whiteboard, mind map or task board and choose this template from the library.
PURPOSE – why do you choose to exist as a company (beyond financial gain)? It is important to remember that how these statements are worded are just as important as setting the statements in the first place. Add your answers to the relevant section of the template using the text tool.
VISION – as a consequence of your purpose, what difference do you want to make to people’s lives?
MISSION – where do you plan to position your company within your market or your customers’ lives?
VALUES – state the principles and values that will accelerate your progress.
MEASURES – how will you measure your progress? These may be your KPIs or other quantitative or qualitative indicators.
Share the completed template with your wider company. Employees need to remember these points and immerse themselves in the essence of the statement to truly reflect the culture of the organization. All future communications with your stakeholders should satisfy these five statements.