Ayoa’s One Page Marketing Plan template is the perfect tool to help marketing professionals create effective and straightforward plans that take into consideration their business objectives, focuses, goals, strategy, key actions, and dependencies.
Creating a marketing plan for your business can be a complex and time-consuming task – but it doesn’t have to be. As the name suggests, Ayoa’s One Page Marketing Plan does exactly that; it enables you to put your marketing plan on a single page, so it’s easily digestible and ensures that you always keep sight of your goals. This makes it perfect for heads of departments and marketing managers to share with their team as a source of reference.
Our easy-to-use template has dedicated sections for you to detail the key components of any successful marketing plan. These are your business objectives, marketing focus, marketing goals, marketing strategy, key actions, and dependencies.
Putting your marketing plan on one page helps provide a big-picture overview, making it the perfect resource to share with your team to brief them on what their key focuses should be and why. It can also be a great resource to share with key stakeholders to provide justification for your actions and to provide them with an overview of what your department will be working on.
With sections for you to consider the essential components for any successful marketing plan, our premade template will enable you to be more strategic in your planning. It will also help ensure that any marketing actions you undertake will create maximum impact and bring you one step closer to achieving your team’s overarching goal – whether this is to increase brand awareness or generate additional revenue.
Ayoa’s One Page Marketing Plan template is already populated with helpful examples so you can get started as quickly as possible. Discover how to use this template most effectively with our steps below.
To access the template, click the ‘use the template’ button below, then select 'copy to my templates'.
BUSINESS OBJECTIVES. These are the quantifiable targets that your organization wants to achieve in the coming year, and they will form the basis of everything you do. Every project you work on as a marketing team should help you work towards achieving these targets. Once you have determined what these objectives are, easily add them to this section of the template using sticky notes. You may want to discuss these with other key stakeholders in your business to ensure you’re on the same page.
MARKETING FOCUS. Taking in mind your business’s objectives, you’ll need to decide how your team can make the best impact and what your priorities should be. Consider your resources (such as time, budget, and skill-set of your team), as well as what you are reasonably able to deliver to help you determine what your key focuses should be.
MARKETING GOALS. Now it’s time to start thinking about metrics. What exactly do you want to achieve? Try to ensure that your goals are as specific as possible (for example, ‘reach 1,000 new customers per month’ rather than ‘increase the amount of customers’) and that they are also attainable. Conduct research into your current metrics to determine what you can realistically achieve in a particular time frame. See our SMART Goals template here to help you create practical goals.
MARKETING STRATEGY. In this section of the template, define what your marketing team will do in their attempts to reach these goals. These don’t have to be too specific (such as ‘send 20% offer email to cold audience’); they merely need to provide an overview of the actions you will take. Remember to keep your marketing priorities and business objectives firmly in mind when deciding what your strategy should be.
KEY ACTIONS. Now that you’ve defined your strategy, it’s time to go into more detail about what this will entail. Use this section of the template to outline the tasks your team will be carrying out as part of this wider strategy. Try to ensure that each task you undertake will impact the greater business objectives and contribute to you achieving your goals.
DEPENDENCIES. Finally, outline any potential risks and dependencies. These are anything that may come in the way of you following through with your key actions and reaching your goals, such as a limited budget or resources. By outlining any possible risks from the off-set, you can plan ahead and ensure you’re prepared.