What is a Mind Map?

Sometimes referred to as a brainstorm or spider diagram, a Mind Map is a visual thinking tool used to capture information and ideas. Mind Maps have been proven to boost productivity, creativity and memory. A Mind Map begins with a Central Idea (the topic to be explored) and branches out into Key Themes and further development of ideas that radiate from the center out.

Ayoa Official Mind Mapping Software

Ready to discover the mind map tool used by millions? Click below to get started with Ayoa.

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Who needs Mind Mapping?

In short, everyone and anyone can benefit from this powerful technique. Whether you’re writing an essay or planning an event, Mind Maps can be used by a variety of people for a variety of purposes. Check out some of our suggestions below:


Writers with ayoa


Spark some inspiration or create a structure to get you started.

Ayoa marketing teams

Marketing Teams

Brainstorm, plan and execute your most innovative campaigns yet.

Plan projects with ayoa

Project Managers

Manage projects to perfection by planning from start to finish.

Educators with ayoa


Plan your next class or use as a unique and engaging teaching tool.

Educators with ayoa


Stay on top of your work with effective revision and efficient note-taking.

Everyone with ayoa


Mind Maps help everyone to plan projects, solve problems and unleash their creativity!

Ready to see how mind maps can benefit you? Enter your email below to get started!

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Mind Map Gallery

As part of our Ayoa Hall of Fame, you can view some of the very best Mind Maps. The gallery features Mind Map examples created by us and our wonderful Ayoa users for a wide range of purposes including education and business. Click on the images to reveal larger versions.


Ayoa Mind Mappings

Enter Ayoa

The freedom of Mind Mapping by hand, with the power of technology.

Whilst Mind Mapping with pen and paper will always be an option, Mind Mapping with Ayoa offers something more.

Paired with Task Management features, Mind Maps in Ayoa make work and project management more productive, and more creative, than ever.

Ayoa was created by world-leading expert in business Mind Mapping, Chris Griffiths.


Our Mind Mapping software offers a variety of powerful features designed to enhance your Mind Maps and boost your creative thinking.












Branch Voting

Branch Voting



Idea to task

Idea to Task


Available online and offline, Ayoa offers complete flexibility for you to work wherever suits you best. We also offer a variety of mind map templates.

To discover more about Mind Mapping in Ayoa and our full feature breakdown, click the button below:

Learn More about Ayoa


Further Reading

If you’d like to learn more about Mind Maps and how the technique can be useful to you, check out our recommended books and articles below:



Frequently Asked Questions

To give you more info, we’ve provided some FAQs specifically for the iMindMap community – we hope you’ll join us on our new path to creativity.


Good news! Organic mind mapping is available in Ayoa. Following principles from the traditional mind map and our years of experience in the mind mapping industry, organic mind mapping in Ayoa uses curved branches to support your natural thinking processes and aid your creativity.

Learn more about organic mind mapping in Ayoa here and discover how you can get started.

Why pick a name with a definition, when you can make one up and give it meaning? That was our thinking with ‘Ayoa’ – it’s a name that can grow to mean more as our software does the same. Trust us when we say, there are many exciting things to come.

If you purchased iMindMap 11, please rest assured that you are still able to use this and iMindMap 11 will be supported until January 2023.

To be innovative, you have to embrace change. Our desktop tool, iMindMap, was a great success and allowed users to capture incredible ideas. But as an innovative company, we wanted to take the leap from constricted desktop apps to the endless possibilities which come with cloud-based web software.

Using new technologies, Ayoa has been created to allow us to facilitate creative working where idea sharing can span the whole globe through real-time collaboration. With an infinite amount of people now being able to work together in the visual environment of Ayoa, it has evolved into an all-in-one app encompassing flexible project management, intuitive whiteboards, video calls and instant messaging alongside mind maps, so that it can be enjoyed by all sorts of teams and individuals everywhere.

Whilst Ayoa doesn’t have every mind mapping view that existed in iMindMap, it also has a lot of views and functionality that did not exist (and simply weren’t possible to implement) in iMindMap. With Ayoa, you can collaborate in real-time and access your Mind Maps anywhere in the world on any device connected to the internet, making it fast and agile for quick thought capture.

We also have lots of new features coming soon (including some favorites from iMindMap). Please see our roadmap here for more details.


We do offer free trial of Ayoa. During your trial you will have unlimited full-feature access to Ayoa Ultimate for 7 days. Please note that exports you create during this time will be watermarked.

If you wish to access Ayoa’s full range of powerful features (and unlimited Mind Maps), you will need to subscribe to one of our paid plans. More information can be found on our Pricing page here.

Unlike iMindmap, Ayoa is a Software as a Service (SaaS) product. Here at OpenGenius, we’re always moving forward – the single biggest benefit of using a SaaS model is we can easily provide continual updates and improvements to our users. Under a perpetual license product, we went through 11 versions of iMindMap – that’s a lot. Now, enhancements can be made instantly accessible to our user base.

The modern world is moving increasingly towards subscription-based products – even the entertainment industry has funneled into a new realm of streaming services; this is because it improves overall user experience and better facilitates growth. Ayoa is web-based which means it is accessible anywhere, from any internet connected device. Work is always safe (even if your laptop dies!) and collaboration is easy. We’re an innovation company, and ultimately we have to move with the times to keep providing our customers with the best software possible.

You can share your mind maps with anyone and everyone. If you wish for your peers to experience the full Ayoa experience, simply invite them via their email address to your mind map and they will receive an email invitation to sign up to our 7-day free trial. Depending on the permissions you’ve granted them, they’ll be able to view, edit, comment and add branches to your mind map plus create their own resources in Ayoa. Here’s a guide to adding people to mind maps.

Alternatively, if you feel as though signing up to Ayoa might be a hassle for your creative partner, client or even revision buddy, you can give them access via Ayoa’s Public Mind Map Sharing functionality. No sign up is required and you can even password protect your mind map. Here’s a guide to our Public Mind Map Sharing.

You can also export your mind map as an image, Word document or pdf to share with others.

Yes! By downloading our desktop apps (for Windows and Mac), you’re able to edit your work without an internet connection. Just make sure to connect to the internet at regular intervals to sync your data; you’re only able to permanently save your data by connecting to the internet.

Great news! You can import all of your existing maps from iMindMap into Ayoa. You can do this by navigating to the home page of the app, ‘Create New’, ‘Mind Map’ and then ‘Import’. You also have the option to import files from iMindMap Cloud. You can do this by logging into your Cloud account via Ayoa and then import your mind maps from iMindMap Cloud into Ayoa. Please visit our support guide for more information on how to do this.

Ayoa seamlessly syncs all of your work across the devices that you’re using. If you’ve created a mind map, task board or whiteboard on your computer and want to access it on your phone or tablet, simply open the Ayoa app on your mobile device and ta-dah, your work will appear ready for you to edit.



Bill Gates

“Mind Mappers are taking our information democracy to the next stage.”

– Bill Gates


Dating way back to the third century, the Mind Map is a creativity technique which has survived millennia.

Our CEO, Chris Griffiths, the world’s leading expert in using Mind Mapping in business, wrote Mind Maps for Business with Tony Buzan (the inventor of the Mind Map) which was translated into over 15 languages.

Chris Griffiths - Ayoa


In 2007, Chris brought the hand-drawn Mind Map into the digital world for the first time with iMindMap.

This year, we launched Ayoa – a cloud-based Mind Mapping tool designed to boost not only creativity but productivity, too.


Ayoa's Future


To be innovative, you have to embrace change. Here at Ayoa, we’re constantly innovating and developing our software to be the best it can be.

We truly believe that Ayoa is the future of Mind Mapping. And we’re here to make Mind Mapping fun, easy and accessible for all!

To see all our upcoming features, check out Ayoa’s Product Roadmap.


Discover the future of mind mapping. Sign up to Ayoa for free today.

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  • No credit card required
  • Cancel at anytime