December 8, 2017
3 simple questions you need to ask yourself to boost your end-of-year marketing strategy
*PLEASE NOTE – DropTask is now Ayoa – an all-in-one tool for idea generation and collaboration, that goes beyond traditional task management. Discover Ayoa and achieve your best work.*
With 2018 looming, now is the time to squeeze the most out of 2017. Your marketing team need to use this busy period as one final push for sales. That means reviewing and improving your current strategy, and generating innovative approaches to increasing sales. With DropTask, you can boost sales through teamwork and the ability to generate ideas on one visual canvas. By asking yourself these 3 questions, you can achieve all your 2017 goals and enter 2018 right on track.
‘What’s working well?’
In order to boost end-of-year sales, you need to first analyze your marketing campaigns you’ve done over the course of this year. Glance over your current DropTask canvas and make informed decisions about which strategies to keep and which need freshening up. To do this, look over your Completed Tasks and assess your successes so far. A review of your completed tasks will help you spot where your strengths lie, and help you to distinguish between the types of tasks which you complete and the ones which remain untouched in your canvas.
There’s more to it than just finishing a task. You need to know what marketing methods lead to sales and greater brand awareness. Review which strategies were particularly successful and mark them with Tags labelled ‘successful’. That will save you a lot of time when it comes to Duplicating the tasks. That’s because by using these tags, you can Filter out the ‘successful’ tasks by tag, and duplicate them onto your current canvas. Doing this will give you a fresher workspace with only your most fruitful methods to start from.
‘Are we working efficiently?’
Towards the end of the year, fatigue kicks in and we begin to turn our attention towards the festive season. Don’t let that happen in your revitalized workspace. Make sure you set prompt Start and Due Dates and work towards your goals with scheduled deadlines. Organizing your time means you will be more productive later on. In turn, you might send more marketing emails, find more time to engage your customers or increase brand awareness on social media.
Likewise, are you working well as a team? In marketing, teamwork is imperative. On your canvas, remember to Assign Tasks to the relevant team members. By doing this, you’re sharing the workload and bringing in an array of new skills to a task. Take into account the skills of individual members of your team, and share the workload accordingly. With Assigned Tasks, you can also see who’s working on what, and make decisions about what sort of tasks a colleague might excel in. That way, you’ll bolster your team’s chances of not only getting things done, but getting them done well.
‘Are we being innovative?’
To keep generating sales, you need to keep being creative. Innovation is a key ingredient in business – just ask any successful leader or entrepreneur. DropTask Integrates with idea-generation software, iMindMap. Using a world-renowned technique for creating ideas, Mind Mapping, you can collect a bundle of new ideas for your end-of-year strategy. Be bold and try something new, and export all of your data into DropTask where it will be presented as a new project.
Keep thinking on your feet and include your colleagues in the process. Within your new canvas, add your team members and use the Comments and Messaging feature to mull over ideas and welcome new approaches to tasks. Do this and feel confident that you have explored every possible avenue. If you’re worried about your train of thought derailing, simply attach relevant web articles and notes to your tasks and gain one-click access to the significant documents.
There’s no need to fear end-of-year fatigue. By simply asking yourself and your team these 3 questions, you’ll give yourself a much-needed productivity boost to reach your sales goals heading into 2018.
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