1. Brainstorm the right way
Contrary to popular belief, a team brainstorming session is often the death of big ideas.
The problem is, we are all very impressionable creatures and can’t help but react to those around us. This means that a group of people sitting down to fire out ideas will essentially only be reacting to the first idea voiced out loud. The following conversation will merely be a combination of people supporting or negating that first idea, and other ideas based on associations with the first. It becomes more of an analytical session rather than one of free-flowing ideas.